Big C Thailand’s ‘Lucky Landing’ campaign has redefined retail marketing by strategically capturing the hearts of tourists, especially those from China. Through a successful partnership with Vpon AI Big Data Group, Big C has not only enhanced its global digital footprint but also solidified its reputation as a must-visit destination for international travelers.
Here’s how Big C’s data-driven approach and strategic partnerships have turned
the “Lucky Landing” campaign into a tourist favorite:
Massive Reach and Engagement: the campaign achieved over 9.63 million impressions through China’s ad network, significantly boosting Big C’s visibility. The O2O influencer campaign alone reached 24 million people, with nearly 67K active engagements, making “Big C Thailand Lucky Landing” a viral sensation among Chinese tourists.
Impressive Growth Metrics: The campaign resulted in a staggering 406.3% monthly growth in registrations from the Chinese market during the campaign period. This surge highlights how effectively the campaign resonated with the target audience, driving both online and offline traffic to Big C stores.
Influencer Power: Partnering with top-tier Xiaohongshu influencers, each boasting over a million followers, was a game-changer. These influencers made “Big C” and “traveling to Thailand” viral hot topics, solidifying Big C’s position as a key destination for tourists in Thailand.
Data-Driven Insights: Real-time store traffic data and traveler insights allowed Big C to fine-tune its strategy, ensuring that the campaign was always aligned with tourist preferences. The integration of localized content further enhanced the appeal, making Big C’s offerings more relatable and attractive to international visitors.
Global Digital Transformation: This campaign marks the first stage of Big C’s ambitious global digital transformation, with China as the initial focus market. By appointing Vpon as its global tourist activation consultant, Big C has laid a strong foundation for its global expansion, setting the stage for future success in other markets.
The ‘Big C Thailand Lucky Landing’ campaign exemplifies the successful fusion of data-driven strategies, influencer marketing, and localized content to elevate brand awareness. This campaign has firmly established Big C as a preferred shopping destination for tourists, especially from China. Stay tuned as we explore the strategies that promise to make our future campaigns equally impactful and continue building Big C’s reputation as a global retail leader.
About Big C Supercenter
Big C Supercenter Public Company Limited stands as a premier hypermarket chain in Thailand, renowned for its extensive selection of products. Whether you’re in need of daily groceries, the latest electronics, or anything in between, Big C promises competitive pricing without compromising on quality. Our commitment is to ensure every customer, whether local residents or international guests, enjoys a superior shopping experience that combines value, variety, and convenience. Join us at Big C Supercenter, where quality meets value in the heart of Thailand.
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